1.5 In a small group, identify the uses of factor analysis in each of the following major...

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1.5 In a small group, identify the uses of factor analysis in each of the following major decision areas in marketing:

a Market segmentation b Product decisions c Promotions decisions d Pricing decisions e Distribution decisions f Service delivery decisions.

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 02:04 AM

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1.5 In a small group, identify the uses of factor analysis in each of the following major...

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Marketing Research: An Applied Approach

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