1.5 What factors determine the relative importance of managerial experience versus marketing research in a given situation?...

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1.5 What factors determine the relative importance of managerial experience versus marketing research in a given situation?

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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Question Posted: Oct 28, 2024 03:02 AM

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1.5 What factors determine the relative importance of managerial experience versus marketing research in a given situation?
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1.5 What factors determine the relative importance of managerial experience versus marketing research in a given situation?...

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Marketing Research: An Applied Approach

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