16. In a recent study on American travel habits, the following data were obtained: Questions: a Is...

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16. In a recent study on American travel habits, the following data were obtained:

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Questions: a Is there a relationship between the presence of children at home and the sex of the respondent? b What is the relationship between age and the presence of children at home? (Hint: Create nominal age categories.) c What is the relationship between age and number of vacations taken per year? Calculate r-squared. (Hint: Plot the data points before doing a regression analysis. Look for the inter- action of an extraneous variable, and calculate your least-squares regression line(s) accord- ingly. Is one equation appropriate? Would two explain the data better d is (are) your answers) to question c significant? (ie, was a significant proportion of the variance in the dependent variable explained by the regression?) (See chapter appendix, Bivariate Inference Tests.) e Using the equation(s) you computed in the previous problem, complete the following data set:

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Marketing Research: An Applied Approach

ISBN: 187935

3rd Edition

Authors: Thomas C. Kinnear, James R. Taylor

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