1.7 understand the researchers challenges in coping with the burgeoning amount of externally generated secondary data; ...

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1.7 understand the researchers’ challenges in coping with the burgeoning amount of externally generated secondary data;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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