1.8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries...

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1.8 understand the intra-cultural, pan-cultural and cross-cultural approaches to data analysis when carrying out research across countries and cultures;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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