1.9 What criteria would you look for when examining the design and specifications of secondary data? Why...

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1.9 What criteria would you look for when examining the design and specifications of secondary data? Why is it important to examine these criteria?

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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