2 Develop three comparative (paired comparison, rank order and constant sum) scales to measure attitude towards five

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2 Develop three comparative (paired comparison, rank order and constant sum) scales to measure attitude towards five popular brands of soft drink

(e.g. Coca Cola, Pepsi, Dr. Pepper, 7 Up and Red Bull). Administer each scale to five students. No student should be administered more than one scale.

Note the time it takes each student to respond. Which scale was the easiest to administer? Which scale took the shortest time?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 26, 2024 08:01 AM

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2 Develop three comparative (paired comparison, rank order and constant sum) scales to measure attitude towards five

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Marketing Research Applied Insight

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