2 explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs,

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2 explain the basic concepts in SEM such as theory, model, path diagram, exogenous versus endogenous constructs, dependence and correlational relationships, model fit and model identification;

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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