2 outline the procedures for conducting discriminant analysis, including the formulation of the problem, estimation of the

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2 outline the procedures for conducting discriminant analysis, including the formulation of the problem, estimation of the discriminant function coefficients, determination of significance, interpretation and validation;

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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