2. What do you think about the eighty-eight statements? What about the weighting of statements? Does the

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2. What do you think about the eighty-eight statements? What about the weighting of statements? Does the selection or sum of statements constitute a fair representation or random sample of the tourism and vacation universe of statements and attitudes?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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