3. (Optional) Go to the website connected to this book, www.pearsoned.co.uk/schmidt. Download the SPSS file Dream_Holiday.sav. Try
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3. (Optional) Go to the website connected to this book, www.pearsoned.co.uk/schmidt.
Download the SPSS file Dream_Holiday.sav. Try to run the analysis using the above settings but with a different number of factors, say, with eight factors. How do you find this solution compared with your interpretation based on Table 11.29?
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Related Book For
Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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