3. (Optional) Go to the website connected to this book, www.pearsoned.co.uk/schmidt. Download the SPSS file Dream_Holiday.sav. Try

Question:

3. (Optional) Go to the website connected to this book, www.pearsoned.co.uk/schmidt.

Download the SPSS file Dream_Holiday.sav. Try to run the analysis using the above settings but with a different number of factors, say, with eight factors. How do you find this solution compared with your interpretation based on Table 11.29?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

Question Posted: