4. (Optional). Assume that you have downloaded Dream_Holiday.sav: recall that the eighty-eight statements belong to six topics.

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4. (Optional). Assume that you have downloaded Dream_Holiday.sav: recall that the eighty-eight statements belong to six topics. Would the interpretation be helped if one carried out, say, a factor analysis on each subtopic?

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Marketing Research:An International Approach

ISBN: 9798554161223

1st Edition

Authors: Marcus Schmidt; Svend Hollensen

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Question Posted: Oct 16, 2024 08:02 AM

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4. (Optional). Assume that you have downloaded Dream_Holiday.sav: recall that the eighty-eight statements belong to six topics.

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Marketing Research:An International Approach

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