5. What clues or ideas does the output of Table 11.31 give with regard to an advertising...
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5. What clues or ideas does the output of Table 11.31 give with regard to an advertising strategy? Can you come up with 2–3 themes for: advertisements in printed media (and if so, which type of media); 2–3 themes (overall promotional message) for a TV-advertisement campaign (and if so, which type of TV-channel would you select)?
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Related Book For 
Marketing Research:An International Approach
ISBN: 9798554161223
1st Edition
Authors: Marcus Schmidt; Svend Hollensen
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