20. Calculate an overall rating score for the primary financial provider by summing the ratings of all
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20. Calculate an overall rating score for the primary financial provider by summing the ratings of all the 13 items in Q6 (Q6_a through Q6_m). Obtain a frequency distribution and summary statistics.
Interpret the results.
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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