21. Are the decision-making approaches (Q8) related to any of the demographic characteristics (Q9 through Q15, as
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21. Are the decision-making approaches (Q8) related to any of the demographic characteristics (Q9 through Q15, as recoded in Chapter 15)?
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Basic Marketing Research Integration Of Social Media
ISBN: 9781292020488,9780133469547
4th Edition
Authors: Naresh K. Malhotra
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