3 You have conducted a series of focus groups with 18 to 21 year olds about travelling...

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3 You have conducted a series of focus groups with 18 to 21 year olds about travelling home from evening events. As you complete each group, you ask participants to photograph significant events during their journeys home for the forthcoming weekend using their mobile phones. What would you do with the images that they send to you?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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