4 describe specialised techniques used in multiple regression analysis, particularly stepwise regression, regression with dummy variables and

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4 describe specialised techniques used in multiple regression analysis, particularly stepwise regression, regression with dummy variables and analysis of variance and covariance with regression;

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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