4 Design Likert scales to measure the usefulness of the Louis Vuitton Met Hennessy website. Visit the

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4 Design Likert scales to measure the usefulness of the Louis Vuitton Möet Hennessy website. Visit the site at www.lvmh.com and rate it on the scales that you have developed. After your site visit, were there any aspects of usefulness that you had not considered in devising your scales, what were they and why were they not apparent before you made your site visit?

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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