4 Visit www.innocentdrinks.co.uk and other relevant sources of business news and gather relevant information about the marketing challenges of Innocent Smoothies. As a brand manager for Innocent Smoothies you are concerned about improving the performance of your brand. Identify possible factors that you feel may shape the future performance of the brand. Write a brief report of 1,000 words that sets out Innocent’s marketing challenges and concludes with your views of factors that could shape its future performance.