5 consider research ethics from the participants perspective, taking into account the role of privacy and the

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5 consider research ethics from the participants’ perspective, taking into account the role of privacy and the need to maintain trust;

6 understand the key ethical challenges facing marketing research in the future.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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Question Posted: Oct 28, 2024 11:00 AM

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5 consider research ethics from the participants perspective, taking into account the role of privacy and the

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Marketing Research Applied Insight

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