5 describe the non-comparative scaling techniques, distinguish between continuous and itemised rating scales and explain Likert, semantic

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5 describe the non-comparative scaling techniques, distinguish between continuous and itemised rating scales and explain Likert, semantic differential and Stapel scales;

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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