5 In a small group, discuss the following issues: Quantitative research is more important than qualitative research
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5 In a small group, discuss the following issues: ‘Quantitative research is more important than qualitative research because it generates conclusive findings’
and ‘Qualitative research should always be followed by quantitative research to confirm the qualitative findings’.
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Related Book For
Marketing Research Applied Insight
ISBN: 187940
6th Edition
Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra
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