5 In a small group, discuss the following issues: What are the significance and limitations of government

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5 In a small group, discuss the following issues: ‘What are the significance and limitations of government census data for researchers?’ and ‘Given the growing array of alternative data sources that describe characteristics of individuals and households in a country, would it be a disaster for researchers if formal government censuses were scrapped?’

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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