5 In a small group, discuss the following issues: Writing reports is an art. Presenting reports is...

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5 In a small group, discuss the following issues: ‘Writing reports is an art.

Presenting reports is an art. Reading reports is an art. It is all a matter of art.’

and ‘Writing a report that is concise and yet complete is virtually impossible as these two objectives are conflicting.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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