5 Visit www.fabindia.com. In particular, look at the sections that describe the vision and philosophy behind this

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5 Visit www.fabindia.com. In particular, look at the sections that describe the vision and philosophy behind this business. Gather online secondary data and business intelligence from online sources, especially your library’s online databases. If Fabindia were to develop its brand further in selected European countries, what would the key challenges be? Write a brief report of 1,000 words that sets out Fabindia’s challenges, identify five experts who may have a view of capitalising upon these challenges, and give brief details of why these individuals may be seen as experts.

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Marketing Research Applied Insight

ISBN: 187940

6th Edition

Authors: Daniel Nunan, David F. Burks, Naresh K. Malhotra

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