6 discuss specialised ANOVA techniques applicable to marketing, such as repeated measures ANOVA, non-metric analysis of variance,

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6 discuss specialised ANOVA techniques applicable to marketing, such as repeated measures ANOVA, non-metric analysis of variance, and multivariate analysis of variance (MANOVA).

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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