As an account executive for a marketing consulting firm, your newest client is a university – your university. You have been asked to develop a positioning strategy for the university.

With a group of classmates, develop an outline of your ideas, including the following:

a. Who are your competitors?

b. What are the competitors’ positions?

c. What target markets are most attractive to the university?

d. How will you position the university for those segments relative to the competition? Present the results to your class.