Assume that a firm hires you as marketing manager for a chain of bookshops. You feel that

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Assume that a firm hires you as marketing manager for a chain of bookshops. You feel that the firm should develop a CRM strategy.

Outline the steps you would take in developing that strategy.

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:02 AM

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Assume that a firm hires you as marketing manager for a chain of bookshops. You feel that

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Marketing Real People Real Decisions

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