Creative Homework/Short Project. Assume that a firm hires you as marketing manager for a chain of retail

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Creative Homework/Short Project. Assume that a firm hires you as marketing manager for a chain of retail bookstores. You believe that the firm should develop a CRM strategy. Outline the steps you would take in developing that strategy.

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Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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