As the director of marketing for a firm that markets computer software, you must regularly develop pricing strategies for new software products. Your latest product is a software package that automatically translates any foreign language email messages to the user’s preferred language.

You are trying to decide on the pricing for this new product. Should you use a skimming price, a penetration price or something in between? With a classmate taking the role of another marketing professional with your firm, argue in front of your class the pros and cons for each option.