Assume that you have been hired as the assistant manager of a local greengrocer. As you look over the shop, you notice that there are two different displays of tomatoes.

In one display the tomatoes are priced at €1.39 per kilo, and in the other the tomatoes are priced at €0.89 per kilo. The tomatoes look very much alike. You notice that many people are buying the €1.39 tomatoes. Write a report explaining what is happening and give your recommendations for the shop’s pricing strategy.