Assume that you are the director of marketing for a major mobile phone manufacturer. Your company has
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Assume that you are the director of marketing for a major mobile phone manufacturer. Your company has just developed a new product that does everything but tap dance. How would you go about convincing the late majority to go ahead and adopt this new technology?
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Utsab mitra
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I have experience in delivering these subjects for the last 6 years on a freelancing basis in different companies around the globe. I am CMA certified and CGMA UK. I have professional experience of 18 years in the industry involved in the manufacturing company and IT implementation experience of over 12 years.
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Related Book For 
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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