It is not necessarily true that all new products benefit consumers or society. What are some new

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It is not necessarily true that all new products benefit consumers or society. What are some new products that have made our lives better? What are some new products that have actually been harmful to consumers or to society?

Should there be a way to monitor or ‘police’ new products that are introduced to the marketplace?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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