In this chapter, we explained that copycats are slightly modified copies of original product designs. Should copycat
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In this chapter, we explained that copycats are slightly modified copies of original product designs. Should copycat products be illegal? Who is hurt by them? Is the marketing of such products good or bad for consumers in the short run? In the long run?
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Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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