Consider the differences in marketing to consumer versus business markets. Which aspects of the processes of product
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Consider the differences in marketing to consumer versus business markets. Which aspects of the processes of product adoption and diffusion apply to both markets? Which aspects are unique to one or the other? Provide evidence of your findings.
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Muhammad Salman Alvi
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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