Discontinuous innovations are totally new products something seldom seen in the marketplace. What are some examples
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Discontinuous innovations are totally new products –
something seldom seen in the marketplace. What are some examples of discontinuous innovations introduced in the past 50 years? Why are there so few discontinuous innovations? What products have companies recently introduced that you believe will end up being regarded as discontinuous innovations?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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