Critical Thinking Discontinuous innovations are totally new productssomething seldom seen in the marketplace. What are some examples
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Critical Thinking Discontinuous innovations are totally new products—something seldom seen in the marketplace.
What are some examples of discontinuous innovations introduced in the past 50 years? Why are there so few discontinuous innovations? What products have companies recently introduced that you believe will end up being regarded as discontinuous innovations?
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Marketing Real People Real Choices
ISBN: 9781292097756
8th Global Edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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