Critical Thinking In this chapter, we talked about the core product, the actual product, and the augmented

Question:

Critical Thinking In this chapter, we talked about the core product, the actual product, and the augmented product. Does this mean that marketers are simply trying to make products that are really the same seem different?

When marketers understand these three layers of the product and develop products with this concept in mind, what are the benefits to consumers? What are the hazards of this type of thinking?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Real People Real Choices

ISBN: 9781292097756

8th Global Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Question Posted: