Conduct a two-group discriminant analysis on the data you obtained in Fieldwork exercise 1, using the SPSS,

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Conduct a two-group discriminant analysis on the data you obtained in Fieldwork exercise 1, using the SPSS, SAS, or MINITAB package. Is it possible to differentiate between graduate and undergraduate students using the four attitudinal measures?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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