The data file and the description of key variables can be downloaded from the Web site for

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The data file and the description of key variables can be downloaded from the Web site for this book. Do the three groups based on location of residence differ on the importance attached to enjoying nature, relating to the weather, living in harmony with the environment, exercising regularly, and meeting other people (V2 to V6) when these variables are considered simultaneously?

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Marketing Research : An Applied Orientation

ISBN: 187939

7th Global Edition

Authors: Naresh K. Malhotra

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