Consumers often make pricequality inferences about products. What does this mean? What are some products for which

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Consumers often make price–quality inferences about products. What does this mean? What are some products for which you are likely to make price–quality inferences?

Do such inferences make sense?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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