Consumers often make pricequality inferences about products. What does this mean? What are some products for which
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Consumers often make price–quality inferences about products. What does this mean? What are some products for which you are likely to make price–quality inferences?
Do such inferences make sense?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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