In pricing new products, marketers may choose a skimming or a penetration pricing strategy. While its easy

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In pricing new products, marketers may choose a skimming or a penetration pricing strategy. While it’s easy to see the benefits of these practices for the firm, what are the advantages or disadvantages of the practice for consumers and for industry as a whole?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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