Customer relationship management (CRM) focuses on share of customer, lifetime value of the customer, customer equity and
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Customer relationship management (CRM) focuses on share of customer, lifetime value of the customer, customer equity and high-value customers. What do you think are some problems with replacing earlier concepts such as share of market with these concepts?
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Related Book For
Marketing Real People Real Decisions
ISBN: 9780273758167
2nd European Edition
Authors: Michael R. Solomon
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