Describe business-to-consumer (B2C) e-commerce and the other common forms of nonstore retailing. pp. 414419

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Describe business-to-consumer

(B2C) e-commerce and the other common forms of nonstore retailing. pp. 414–419

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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