Describe business-to-consumer (B2C) e-commerce and the other common forms of nonstore retailing. pp. 414419
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Describe business-to-consumer
(B2C) e-commerce and the other common forms of nonstore retailing. pp. 414–419
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Marketing Real People Real Choices
ISBN: 9781292221083
9th Global Edition
Authors: Michael Solomon, Greg Marshall, Elnora Stuart
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