Understand the marketing of services and other intangibles. pp. 419427

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Understand the marketing of services and other intangibles.

pp. 419–427

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Marketing Real People Real Choices

ISBN: 9781292221083

9th Global Edition

Authors: Michael Solomon, Greg Marshall, Elnora Stuart

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Understand the marketing of services and other intangibles. pp. 419427

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Marketing Real People Real Choices

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