Describe the media planning process. How do marketers pre-test their ads? How do they post-test ads?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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Question Posted: Jul 03, 2024 10:03 AM

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Describe the media planning process. How do marketers pre-test their ads? How do they post-test ads?

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Marketing Real People Real Decisions

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