What are the strengths and weaknesses of television, radio, newspapers, magazines, directories, out-of-home media, place-based media and

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What are the strengths and weaknesses of television, radio, newspapers, magazines, directories, out-of-home media, place-based media and the internet for advertising?

What are the ways marketers advertise on the web?

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Marketing Real People Real Decisions

ISBN: 9780273758167

2nd European Edition

Authors: Michael R. Solomon

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