discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection of

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discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection of an appropriate method, determination of the number of factors, rotation and interpretation of factors? Lo1

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Marketing Research: An Applied Approach

ISBN: 187938

2nd Edition

Authors: Naresh K. Malhotra, David F. Birks

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