1.2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection...

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1.2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection of an appropriate method, determination of the number of factors, rotation and interpretation of factors;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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Question Posted: Oct 28, 2024 02:03 AM

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1.2 discuss the procedure for conducting factor analysis, including problem formulation, construction of the correlation matrix, selection...

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Marketing Research: An Applied Approach

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