1.1 describe the concept of factor analysis and explain how it is different from analysis of variance,...

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1.1 describe the concept of factor analysis and explain how it is different from analysis of variance, multiple regression and discriminant analysis;

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Marketing Research: An Applied Approach

ISBN: 187936

5th Edition

Authors: Malhotra, Naresh K;Nunan, Daniel(Contributor);Birks, David F(Contributor)

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